U18 votes!

Young people on board for ad by united communications

September 2009 – U18, Germany's largest political education movement for children and teens, is reaching out to young people through a TV advertisement calling for more political engagement. united communications, the Berlin-based agency for creative brand communication, conceived and produced the film, which was commissioned by the U18 network.

The number of first time voters keeps falling as enthusiasm for politics dwindles. To counteract apathy…

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