{"id":14030,"date":"2024-07-08T09:15:34","date_gmt":"2024-07-08T07:15:34","guid":{"rendered":"https:\/\/united.k01p28.meinserver.io\/case\/haier-expanding-market-position-in-germany-and-austria\/"},"modified":"2026-03-26T14:36:23","modified_gmt":"2026-03-26T13:36:23","slug":"haier-expanding-market-position-in-germany-and-austria","status":"publish","type":"case","link":"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/","title":{"rendered":"Haier: PR to expand the brand position in Germany and Austria"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":13076,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[213],"tags":[210,182,214,263,171,264,232,181,220],"class_list":["post-14030","case","type-case","status-publish","format-standard","has-post-thumbnail","hentry","category-itk-ce-weisse-und-braune-ware","tag-werbung-en","tag-content-strategie-en","tag-veranstaltungsmanagement-en","tag-facebook-en","tag-grafikdesign-en","tag-instagram-en","tag-mediaplanung-en","tag-oeffentlichkeitsarbeit","tag-soziale-medien-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Haier: PR to expand the brand position in Germany and Austria<\/title>\n<meta name=\"description\" content=\"Market presence in Germany and Austria through PR, social media and sponsorship, with the aim of boosting the brand\u2019s visibility and growth\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haier: PR to expand the brand position in Germany and Austria\" \/>\n<meta property=\"og:description\" content=\"Market presence in Germany and Austria through PR, social media and sponsorship, with the aim of boosting the brand\u2019s visibility and growth\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/\" \/>\n<meta property=\"og:site_name\" content=\"united communications GmbH, Berlin\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unitedcommunicationsGmbH\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T13:36:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.united.de\/wp-content\/uploads\/2024\/07\/jpeg-optimizer_HAIER_2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1483\" \/>\n\t<meta property=\"og:image:height\" content=\"834\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/\",\"url\":\"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/\",\"name\":\"Haier: PR to expand the brand position in Germany and Austria\",\"isPartOf\":{\"@id\":\"http:\/\/www.united.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.united.de\/wp-content\/uploads\/2024\/07\/jpeg-optimizer_HAIER_2.jpeg\",\"datePublished\":\"2024-07-08T07:15:34+00:00\",\"dateModified\":\"2026-03-26T13:36:23+00:00\",\"description\":\"Market presence in Germany and Austria through PR, social media and sponsorship, with the aim of boosting the brand\u2019s visibility and growth\",\"breadcrumb\":{\"@id\":\"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/#primaryimage\",\"url\":\"https:\/\/www.united.de\/wp-content\/uploads\/2024\/07\/jpeg-optimizer_HAIER_2.jpeg\",\"contentUrl\":\"https:\/\/www.united.de\/wp-content\/uploads\/2024\/07\/jpeg-optimizer_HAIER_2.jpeg\",\"width\":1483,\"height\":834,\"caption\":\"Expanding market position in Germany and Austria\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\/\/www.united.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Haier: PR to expand the brand position in Germany and Austria\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.united.de\/en\/#website\",\"url\":\"http:\/\/www.united.de\/en\/\",\"name\":\"united communications\",\"description\":\"Energy for your brand\u00ae\",\"publisher\":{\"@id\":\"http:\/\/www.united.de\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.united.de\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/www.united.de\/en\/#organization\",\"name\":\"united communications\",\"url\":\"http:\/\/www.united.de\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/www.united.de\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.united.de\/wp-content\/uploads\/2024\/03\/logo-united-communications_pos_uc-black_RGB.svg\",\"contentUrl\":\"https:\/\/www.united.de\/wp-content\/uploads\/2024\/03\/logo-united-communications_pos_uc-black_RGB.svg\",\"width\":598,\"height\":86,\"caption\":\"united communications\"},\"image\":{\"@id\":\"http:\/\/www.united.de\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/unitedcommunicationsGmbH\",\"https:\/\/www.linkedin.com\/company\/1000020\/admin\/dashboard\/\",\"https:\/\/www.instagram.com\/united_communications\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Haier: PR to expand the brand position in Germany and Austria","description":"Market presence in Germany and Austria through PR, social media and sponsorship, with the aim of boosting the brand\u2019s visibility and growth","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/","og_locale":"en_US","og_type":"article","og_title":"Haier: PR to expand the brand position in Germany and Austria","og_description":"Market presence in Germany and Austria through PR, social media and sponsorship, with the aim of boosting the brand\u2019s visibility and growth","og_url":"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/","og_site_name":"united communications GmbH, Berlin","article_publisher":"https:\/\/www.facebook.com\/unitedcommunicationsGmbH","article_modified_time":"2026-03-26T13:36:23+00:00","og_image":[{"width":1483,"height":834,"url":"https:\/\/www.united.de\/wp-content\/uploads\/2024\/07\/jpeg-optimizer_HAIER_2.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/","url":"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/","name":"Haier: PR to expand the brand position in Germany and Austria","isPartOf":{"@id":"http:\/\/www.united.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/#primaryimage"},"image":{"@id":"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/#primaryimage"},"thumbnailUrl":"https:\/\/www.united.de\/wp-content\/uploads\/2024\/07\/jpeg-optimizer_HAIER_2.jpeg","datePublished":"2024-07-08T07:15:34+00:00","dateModified":"2026-03-26T13:36:23+00:00","description":"Market presence in Germany and Austria through PR, social media and sponsorship, with the aim of boosting the brand\u2019s visibility and growth","breadcrumb":{"@id":"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/#primaryimage","url":"https:\/\/www.united.de\/wp-content\/uploads\/2024\/07\/jpeg-optimizer_HAIER_2.jpeg","contentUrl":"https:\/\/www.united.de\/wp-content\/uploads\/2024\/07\/jpeg-optimizer_HAIER_2.jpeg","width":1483,"height":834,"caption":"Expanding market position in Germany and Austria"},{"@type":"BreadcrumbList","@id":"https:\/\/www.united.de\/en\/case\/haier-expanding-market-position-in-germany-and-austria\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/www.united.de\/en\/"},{"@type":"ListItem","position":2,"name":"Haier: PR to expand the brand position in Germany and Austria"}]},{"@type":"WebSite","@id":"http:\/\/www.united.de\/en\/#website","url":"http:\/\/www.united.de\/en\/","name":"united communications","description":"Energy for your brand\u00ae","publisher":{"@id":"http:\/\/www.united.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.united.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/www.united.de\/en\/#organization","name":"united communications","url":"http:\/\/www.united.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.united.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.united.de\/wp-content\/uploads\/2024\/03\/logo-united-communications_pos_uc-black_RGB.svg","contentUrl":"https:\/\/www.united.de\/wp-content\/uploads\/2024\/03\/logo-united-communications_pos_uc-black_RGB.svg","width":598,"height":86,"caption":"united communications"},"image":{"@id":"http:\/\/www.united.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/unitedcommunicationsGmbH","https:\/\/www.linkedin.com\/company\/1000020\/admin\/dashboard\/","https:\/\/www.instagram.com\/united_communications\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.united.de\/en\/wp-json\/wp\/v2\/case\/14030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.united.de\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.united.de\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":2,"href":"https:\/\/www.united.de\/en\/wp-json\/wp\/v2\/case\/14030\/revisions"}],"predecessor-version":[{"id":18678,"href":"https:\/\/www.united.de\/en\/wp-json\/wp\/v2\/case\/14030\/revisions\/18678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.united.de\/en\/wp-json\/wp\/v2\/media\/13076"}],"wp:attachment":[{"href":"https:\/\/www.united.de\/en\/wp-json\/wp\/v2\/media?parent=14030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.united.de\/en\/wp-json\/wp\/v2\/categories?post=14030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.united.de\/en\/wp-json\/wp\/v2\/tags?post=14030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}