Berlin, 14 May 2025 – Berlin-based PR and marketing agency united communications is launching a strategic partnership with pharmaceutical and healthcare expert Dr Martina Hänsel. Together, they will support established companies and start-ups with product strategy, including regulatory advice, as well as the launch and marketing of Rx and OTC medicines – with a particular focus on patient-centred communication and training. “With Dr Martina Hänsel, we are combining specialist and communications expertise in the pharmaceutical and healthcare sector and creating a service that covers the entire value chain of scientifically evident product and service innovations in the pharmaceutical and healthcare sectors: from conception to launch and market development,” says Gunhild Flöter, Account Director at united communications. Dr Martina Hänsel adds: “Particularly in a sensitive and highly regulated environment such as the healthcare sector, the legal requirements set the framework for how healthcare products may be introduced and promoted. In any case, medical and regulatory expertise and precise, creative implementation are essential for credible and successful marketing communication. I look forward to contributing my experience and realising challenging projects together with the united communications team.”