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We make brands. We make brands. We make brands.

Sustainable.  Sustainably successful.

Powerful Marketing & PR for Electronics Brands

Since 1995, we have been working independently and with partner agencies across Europe to develop brands, build strong PR networks, and craft compelling pan-European success stories. Whether you are an international startup or an established global player, we ensure that your products and solutions become better known, making them easier to sell in the competitive consumer electronics and home goods market.

Strategic public relations plays a key role when it comes to the reputation of electronics and tech brands. Through honest, transparent, and consistent communication, we strengthen trust among customers, investors, media, and employees. To avert potential damage to your brand, we advise and support electronics brands in crisis prevention and, if necessary, in crisis management and product recalls.

We offer our clients a full range of branding services, from developing brand values, names, and stories to brand design – everything needed to build a brand image, differentiate it from competitors, and establish emotional relationships with stakeholders.

We also offer a full range of marketing communication support, from digital to omnichannel campaigns, from experiential marketing to classic point-of-sale (POS) activities and promotion strategies. Understanding that promotion needs to be flexible and responsive to changing technology trends and consumer preferences, our marketing team crafts campaigns based on data analytics, targeted advertising, and engaging content that helps drive sales and improves the brand’s position in the marketplace.

Branding & Communication Strategy for Healthcare, Pharma and Science

Marketing communications in the healthcare sector and science require special sensitivity. Utilise our expertise on current regulations and special requirements to formulate precise and clear messaging that will attract positive attention.

We offer customised solutions to meet the specific needs of healthcare professionals and organisations. With a deep understanding of the healthcare industry, we provide strategic guidance on achieving marketing objectives for medical device companies, scientific laboratories and healthcare NPOs.

Our healthcare digital marketing services include SEO, social media marketing, and web content creation. By effectively leveraging digital channels, we help healthcare organisations increase their online presence, engage with patients, and drive patient retention.

Based on market research and analytics, we develop customised strategies for clients in the healthcare sector. Whether it’s launching a new service offering or raising awareness of health issues, we ensure that your offline and online presence reflects your brand values and resonates with your target audience.

Build strategic marketing solutions for your organisation

We support you in putting your property, services, or infrastructure project in the spotlight – whether you are looking for new investors, want to publicise your project’s advantages, or want to attract tenants and buyers.

When developing social media campaigns, we focus on creating content that engages with potential customers, using targeted advertising and geotagging. To build B2B networks, we use platforms like LinkedIn to help improve brand reputation and conversion rates.

Before developing a marketing campaign, we need to understand your goals. We also need to analyse your market and its main players: Who is your target audience? What are your competitors doing? This gives us the basis for creating compelling brand stories that highlight your brand’s benefits and communicating them through a combination of traditional and digital marketing channels.

Among the key tools we use for digital marketing are a robust SEO strategy to improve visibility in search engine results and attract organic traffic to the website, PPC advertising to target specific users, and content marketing activities such as blog posts, videos, and webinars. These methods enable us to inform and engage the audience while gradually building thought leadership within the industry.

Politics and Education Marketing that Makes a Change

We’re always open to supporting positive political and educational initiatives. Find out how we can use our expertise to help you communicate your ideas, concepts, and proposals for change and get them in front of the right people and target groups.

Through effective marketing communications and strategic messaging, we help political (but non-party political) organisations to get their message across and connect with people. Whatever we do for you – whether designing a logo or developing and running a campaign – our aim is always to increase your visibility and credibility.

We reach and mobilise your audience using social media, digital PR and advertising campaigns, email marketing, and content creation. By effectively using digital platforms, we help political and educational organisations to maximise their online presence and impact.

We develop tailored strategies to achieve your organisation’s short, medium and long-term goals. To do this, we rely on strategic messaging, eye-catching visuals and data-driven digital campaigns based on analysis of recipient behaviour.

Promoting a More Sustainable Future

Get advice and support from our specialists in plant-based products and cell-based innovations. Our brand vegency’s team has years of marketing communications expertise in the plant-based market. Find out how to maximise your brand reach through digital, OOH, social or PR.

Brands developing plant- and cell-based products to meet the growing demand for sustainable, cruelty-free alternatives want to discuss environmental and ethical aspects, innovative production processes, and the health benefits of those products. By highlighting these aspects, we help plant-based brands become not only better known but also more recognisable.

Companies that not only articulate ethical principles on paper but also embody them must contribute to sustainable development and commit to upholding human rights, fair labour practices, environmental protection, and social responsibility throughout the supply chain and in brand messaging. We advise brands of all types to improve their ethical branding, thereby gaining credibility and consumer trust.

The vegan market has grown rapidly over the last 20 years. According to a Forsa survey conducted in August 2023, around 12% of Germans now follow a vegetarian or vegan diet driven by concerns for environmental protection, animal welfare, and personal health. Companies aiming to successfully sell plant-based products must address particular challenges, including the development of new production processes to reduce or eliminate additives such as flavour enhancers, emulsifiers, colourings, and fillers.

Give your Marketing Food for Thought

Food marketing requires specialist market insights. Use our experience in the FMCG sector to present yourself appropriately in the market, be it through a unique marketing approach or strong branding for a product launch or rebranding. With a combination of digital, OOH, POS, print, promotions, PR and social media, we’ll help you make your offer appeal to the right audience.

Successful food marketing depends on a deep understanding of consumer preferences, behaviours, and trends. We explore the evolving rules and ethics that shape the food industry’s advertising landscape. With this knowledge, we develop integrated, multi-channel strategies that leverage the strengths of each channel to maximise reach, engagement, and conversion.

Food branding extends far beyond something like a simple logo. It encompasses all touchpoints through which consumers interact with a brand. We create memorable identities, develop packaging designs, craft user-friendly websites, and tell digital narratives for both retailers and consumers. Our aim is to help you maintain consistent messaging across all channels and increase your food brand’s awareness.

Fast-moving consumer goods often face a high level of competition and rapidly changing consumer preferences, so brands must constantly innovate and adapt their strategies to remain successful in the long term. Challenges can include balancing brand consistency and localisation, compliance with various legal requirements, and effectively delivering value propositions in a saturated market. We help you overcome these challenges.

Helping Asian Brands Enter and Master the European Market

Make the most of our decades of expert experience in advising and supporting startups and global brand companies from Asia on market entry and market development.

With a focus on quality, innovation, and competitive pricing, Asian brands are increasingly making an impact in the European market. Whether it’s Olympus, Hisense, Haier, Air China, or Citizen, we have worked with major Asian brands over the last three decades as well as supporting startups from this region in entering and developing the market. We have experience introducing Asian brands to European B2B and B2C clients and building trust and loyalty.

Whether it is with monitors, projectors, cameras, computer gaming accessories, smartphones, 3D printers, laptops, or networked household appliances – pioneering product innovations typically originate from Asia first. Since 1995, we have been collaborating with Asian IT/CE companies, successfully launching thousands of products for them in DACH and numerous other European countries.

We understand the cultural differences and divergent expectations of European B2B and B2C customers when it comes to launching new Asian brands. Benefit from our experience and let us handle market analyses, positioning, launch, creative campaign development and execution.

Marketing the Next Generation in Energy and Sustainability

Social messages shouldn’t be empty promises. Use our experience in ecology, energy, and sustainability to educate your target groups with facts, figures, and strong arguments.

Innovative marketing strategies are needed to increase awareness and engagement in sustainability initiatives. We develop sustainable PR, advertising and social media campaigns to inspire action and promote environmentally conscious behaviour, paving the way for a more resilient future.

Understanding the sector’s special challenges and opportunities, we develop effective strategies for branding renewable energy companies and marketing energy-efficient, sustainable products and services. 

Effective environmental and sustainability marketing drives positive change and creates a culture of sustainable interaction with nature. Through targeted campaigns with strategic messages and convincing visuals, we help to raise awareness of environmental protection, question behaviour and mobilise people to take action.

Make Your Fashion or Lifestyle Brand's Voice Come Through Perfectly

Whether you’re participating in a trade fair or fashion event, launching a new collection, taking over an established brand, or relaunching a brand, we work with you and your team to create the best possible marketing plan.

Strong visuals or powerful social media content – when it comes to marketing communications for fashion brands, it’s more important than ever to recognise trends and build emotional relationships with your target groups. We are happy to help you set your brand apart from the competition and build loyalty through storytelling, PR, advertising campaigns and collaboration with influencers.

Whether it’s artisanal or multi-functional watches, we ensure that your brand’s visibility and credibility are sustainably increased through a combination of traditional PR and digital marketing campaigns, strategic partnerships, media placements, and influencer collaborations.

With over twenty years of experience in marketing communications for imaging companies, we understand the key players in the European market, know how professional photographers work and the specifics of promoting photo equipment. We can help you attract customers and gain industry recognition through exhibitions, networking events, and by creating a strong online presence through which you can directly contact your audience.

Winning Marketing for Gaming

Get advice from the gaming accessories experts. We have almost 20 years of experience in communications and branding in gaming – from launching gaming monitors to promoting cutting-edge VR accessories.

From high-performance monitors, keyboards and precision mice to ergonomic chairs and VR accessories, we help brands promote a variety of gaming peripherals for even the most demanding gamers. Our experience in PR and marketing for major gaming brands helps us understand the specifics of the audience and speak their language.

Whether you’re launching new gaming accessories, promoting e-sport events, or building a gaming community, we’ll ensure that your brand is perceived as competent, trustworthy, and friendly through PR, advertising, and online presence across various digital channels.

From media and influencer relations to social media communities and customised landing pages to various digital channels, we provide everything you need to successfully promote your gaming products and services.

Creative Marketing for Arts and Culture

We are passionate about art and culture. Let us consult you on how to promote your commitment and your events to a wider audience – locally or internationally.

Through eye-catching PR and advertising campaigns – online, analogue and social media – we support galleries, non-profit organisations and individual artists to increase their visibility and impact.

Through strategic PR campaigns and media relations for exhibitions, performances and other cultural events, we help cultural institutions promote their offerings and communicate their messages effectively.

Sometimes it’s important to take unexpected steps in order to attract attention to your creative offerings – only then can art and culture really be noticed.To do this, we review the creative approach and implementation based on analytical findings.

Communication for Airlines and Automotive Brands

Airlines’ and car manufacturers’ brands have unique characteristics that require constant development and cultivation. Due to their widespread market presence, brands in these fields require special care, not to mention the communication requirements in the case of technical issues or accidents. Strengthen your airline or car company’s brand with an agency that understands the market.

Effective marketing strategies always emphasise the airline’s safety, reliability, and customer focus. We work with you to develop communication campaigns that attract customers’ attention, strengthen brand trust, and thus help increase customer satisfaction and boost sales.

Thanks to our long-standing presence in this highly competitive market, with its rapidly changing trends and consumer preferences, we help stimulate sales of vehicles, auto parts and related services.

Whether developing marketing strategies, advertising campaigns, or conducting market research in the automotive and aviation sectors, we are happy to offer customised solutions to meet each industry’s specific needs and challenges.

Berlin based marketing and PR agency
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Berlin based marketing and PR agency
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Contact