Learn more about our agency

3 Steps to success

Good brand communication is also sustainable brand communication. And it appeals to the people it is meant to reach. That is how we have worked since 1995 – successful for us and our clients.

 

The clear focus on people – instead of target groups – is apparent right from the beginning in our strategic approach. Accordingly, after the goals of the client have been defined, we ask the three defining questions:

  • 1. Who?

    Who are the people we must communicate with in order to meet our client’s objectives?

    Often the decision is to focus on either B2B customers or end-users; however, truly successful communication addresses the entire supply chain. That’s why contact with the press is just as much a part of integrated communications as including trade partners and/or one’s own (marketing/sales) team.

  • 2. Where?

    Where do we find these people?

    Or more to the point:

    where can we best reach these people?

    Normally there is not just one touchpoint through which they can be reached. And each and every time the approach must exactly fit the current location and existing context. This is the reason that being able to precisely fine-tune communications is indispensable. We have discovered that whoever does this quickly comes to realise that the obvious contact point is typically not the best.

  • 3. How?

    How do we approach these people- verbally, visually and emotionally?

    The group and context in which a person exists influence how they they communicate. That is why it is important to find the right tone, appropriate to each individual situation. For example a CEO in a football stadium is a classic fan but after the game, at a 5 star hotel, is once again a guest or even a VIP and expects to be addressed in an appropriate manner. Just as a company must present itself differently at a recruiting trade show than at a press conference concerning their fiscal report.

By the way, in our brand workshop Energy for your Brand® you can quickly and inexpensively get to know our methods.

Business based on accountability

As specialists for integrated brand communication it’s our job to present and build awareness for our clients’ products, services and messages within their intended publics. We are happy that, while doing so, we have also continually been able to prove that successful business and acting in a sustainable, responsible way in regard to nature and society do not contradict but are directly related to each other.

Our partners

Agencies

China: Topline

Topline Consulting Co., Ltd.
in Peking und Shenzhen

China: Topline

Topline Consulting Co., Ltd.
in Peking und Shenzhen

NRW: Kugelfisch

Kugelfisch Kommunikation
in Essen/Ruhr

NRW: Kugelfisch

Kugelfisch Kommunikation
in Essen/Ruhr

Messearchitektur + Messebau

skupindesign
Kaarst/Düsseldorf

Messearchitektur + Messebau

skupindesign
Kaarst/Düsseldorf

Topline Consulting was established in Beijing in April 2010. Among its clients are leading brand companies from industries such as information and communication technology, finance and banking, consumer goods, the automotive as well as healthcare industries. Headquartered in Beijing, it also has offices and partners in the major Chinese cities of Shanghai, Guangzhou and Shenzhen. More information www.topline-consulting.com.cn 

With their strategic partnership established in July 2013, united communications and Topline Consulting aim to increase their competitive edge, emphasize their international expertise and lay the foundation for joint communications projects.

china@united.de

Kugelfisch is an owner-operated agency that was founded in 2010 in Essen. Many years of experience with well-known clients in the FMCG, consumer electronics and construction sectors define the agency's background. Cross-media connected concepts, as well as developing integrated POP marketing activities – also internationally – are one of their most in demand agency services. They co-operate closely with branch experts in the areas of sustainability and inhabitant health. Working with them, Kugelfisch creates thematic communication campaigns for specialist target groups as well as sustainability reports. More information: www.qglfsch.de.

The owners of both agencies have known each other for more than a decade and have worked together, successfully completing numerous projects. By opening liaison offices, both agencies are following their goals of offering their clients more services as well as increasing their individual competitive strength and building the foundations for additional joint communications projects.

Skupin Design GmbH, founded in 1983, is a premium full service provider for sustainable trade fair construction. The team of specialists behind Dipl.-Ing. architect Frederick Skupin always succeeds in showcasing brands adequately through exciting room impressions. www.skupin-design.de
 
The owners of both companies first met in 2000 when they worked for a mutual client and have done so ever since. Their cooperation is aimed at offering their clients more services as well as improving their own competitiveness and lay the foundation for further joint projects.

Experts

Managing Partner

Peter Link

Managing Partner

Peter Link

Senior Partner

Thomas Klickermann

Senior Partner

Thomas Klickermann

Dipl.-Kommunikations-Wirt Peter Link (UdK Berlin)

The co-founder of the agency and now managing partner, Peter Link, supports the united communications team with brand communications consulting for international IT and CE companies.

Credentials:

  • Consultant for international IT and CE companies, e.g. Nokia, Volkswagen, ViewSonic Europe, AOC International (Europe) as well as numerous NPOs, such as GTZ, NABU Deutschland
  • Consultant and account executive for various advertising agencies
  • (Ex-)CEO of the worldwide advertising agency network ComVort

Thomas Klickermann

Thomas Klickermann has been advising and supporting united communications as a Senior Partner in the realisation of ambitious online projects since 2007. Together with him, we have realised numerous multilingual websites for businesses and NPOs, mostly based on the content management system TYPO3.

References:

  • Managing Director Prodevion
  • Various websites, among them for the European Centre for Allergy Research Foundation (ECARF), AOC (PartnerNet), Sangean, Trigis, Olympus
  • TYPO3, WordPress, Joomla!, Drupal, proprietary CMS
  • Trainings for backend users
  • Integration of shop systems
  • Accessible and responsive design

Agency network

ComVort

ComVort

united communications has been a member of the ComVort Group since 2004. With more than 100 members in over 48 countries, the ComVort Group is the world's largest network of independent and owner-managed agencies specialising in all branches of integrated marketing communication.

More information: www.comvort.com

 

 

Press

Please contact Manfred Großert, Peter Link or Gunhild Flöter if you are a journalist and would like more information or have further questions:

Email: presse@united.de
Tel.: +49 30 78 90 76-0

  • united communications produces sustainability report for Deutscher Spendenhilfsdienst

    Berlin, 11 March 2015 – A first for German telephone fundraisers: the Deutscher Spendenhilfsdienst is the first organisation of its kind to present a...

    Berlin, 11 March 2015 - A first for German telephone fundraisers: the Deutscher Spendenhilfsdienst is the first organisation of its kind to present a sustainability report, thus assuming a pioneering role in the branch. The publication was conceptualised and realised by united communications. The Deutscher Spendenhilfsdienst only works for charitable organisations - for which a high level of credibility is essential. It is even more important that service providers act as role models. In the first sustainability report many questions were answered: what are the employees' working conditions? What type of quality controls are in place? And what about environmental protection? Through this proactive transparency, the Deutscher Spendenhilfsdienst wants to allow customers and their contributors to take a closer look at how they work, to gain trust and to set new standards for the branch.

    Charitable organisations are increasingly being measured according to their effectiveness. Consequently, service providers are being called upon to clearly define their own understanding of responsible business practices and to integrate them into their work processes. According to Johannes Bausch, Managing Director of the Deutscher Spendenhilfsdienst, the report was directed at three target groups: "Transparency and social responsibility result in trust and credibility with our customers and contributors. Furthermore, our competition is welcome to feel called upon to produce their own sustainability report."

    For a long time now, the fundraising agency has promoted fair pay, continued training for workers, flexible working hours and service geared toward sustainability. Now this has also been documented. The Deutscher Spendenhilfsdienst was advised in this by the CSR and fundraising expert Dr Friedrich Haunert and also by the communications agency united communications. With their support a 24-page report was created, which expounds on the first phase of the sustainability process and the organisation's internal structures, training systems, quality standards as well as their current contribution to environmental protection.