Learn more about our agency

Who we are

united communications – integrated brand communication since 1995

Creative ideas, absolute commitment, proven know-how and that essential modicum of pragmatism - this is how have helped brands since 1995 to strategically coordinate the ever-growing possibilities offered by their communication mix so that they can perfectly reach their customers, through all available touchpoints. For united communications, integrated communication is not just the latest fad; it is two decades of practical experience.

Since the agency’s inception, we have also supported start-ups with building brand awareness and market entry.

Our China Business Department offers consulting and communication for Chinese businesses and organisations that want to enter the European market. Through our partner agency Topline Consulting Co., Ltd. we also have representations in Beijing und Shenzhen.

You will find our Berlin PR and advertising agency office in Friedrichshain-Kreuzberg, in the Oberbaum City complex, centrally located in “mediaspree” – the media section of the capital city. We also have liaison offices in Hamburg and Essen (North-Rhine Westfalia).

QUICK CONTACT

You have questions?
Email: to@united.de
Phone: +49 30 78 90 76-0

WORKSHOP OFFER

Facts instead of catchphrases.
Try us out.

In our compact practice workshop Energy for your brand®, we analyse the cold hard facts of your business and develop, with you, a strategy that can be immediately put into action. Since the entire process requires little in the way of time and money, this type of workshop is also perfect for proofing the quality and effectiveness of your current strategies.

You would like to know more about Energy for your brand®?
Give us a call:

Manfred Großert
Email: grossert@united.de
Phone: +49 30 789076-0

YOUR PRESENCE IN THE GERMAN CAPITAL

Use ours as your Berlin address.

And benefit from all amenities and services we provide to our clients: graphic design, copywriting (including English, French and Chinese native speakers), modern IT as well as a professional, full furnished conference room and fully equipped workstation spaces, should you need them.

The way we work

3 Steps to success

Good brand communication is also sustainable brand communication. And it appeals to the people it is meant to reach. That is how we have worked since 1995 – successful for us and our clients.

 

The clear focus on people – instead of target groups – is apparent right from the beginning in our strategic approach. Accordingly, after the goals of the client have been defined, we ask the three defining questions:

  • 1. Who?

    Who are the people we must communicate with in order to meet our client’s objectives?

    Often the decision is to focus on either B2B customers or end-users; however, truly successful communication addresses the entire supply chain. That’s why contact with the press is just as much a part of integrated communications as including trade partners and/or one’s own (marketing/sales) team.

  • 2. Where?

    Where do we find these people?

    Or more to the point:

    where can we best reach these people?

    Normally there is not just one touchpoint through which they can be reached. And each and every time the approach must exactly fit the current location and existing context. This is the reason that being able to precisely fine-tune communications is indispensable. We have discovered that whoever does this quickly comes to realise that the obvious contact point is typically not the best.

  • 3. How?

    How do we approach these people- verbally, visually and emotionally?

    The group and context in which a person exists influence how they they communicate. That is why it is important to find the right tone, appropriate to each individual situation. For example a CEO in a football stadium is a classic fan but after the game, at a 5 star hotel, is once again a guest or even a VIP and expects to be addressed in an appropriate manner. Just as a company must present itself differently at a recruiting trade show than at a press conference concerning their fiscal report.

By the way, in our brand workshop Energy for your Brand® you can quickly and inexpensively get to know our methods.

Our principles

Business based on accountability

As specialists for integrated brand communication it’s our job to present and build awareness for our clients’ products, services and messages within their intended publics. We are happy that, while doing so, we have also continually been able to prove that successful business and acting in a sustainable, responsible way in regard to nature and society do not contradict but are directly related to each other.

Values and vision

As a member of the UN Global Compact we are committed to adhering to its ten principles in the areas of human rights, labour standards, the environment and anti-corruption; in all our business undertakings.

united communications recognises its corporate responsibilities regarding employees, clients, service providers and all other stakeholders. We define the values and principles that play a central role in our business life. And we bank on fairness and respect in our dealings with each other as well as in our daily interchanges with external interest groups.

The idea for Global Compact was first presented by the General Secretary of the United Nations, Kofi Annan, in a speech at the World Economic Forum on 31 January 1999. One year later, the idea was realised. The General Secretary invited companies to take part in an international initiative - the Global Compact - which would bring representatives of the private sector together with the infrastructures of the United Nations, jobholders and civil society, in order to cultivate the establishment of a set of universal social and environmental principles.

The goal of the Global Compact is to encourage the social engagement of companies through the power of negotiation - so that the economy can become a part of the solution when it comes to meeting the challenges of globalisation. In this way, the private sector can contribute to the General Secretary's vision of the realisation of a fair and sustainable world economy through collaboration with other social stakeholders.

Today, businesses from all regions of the world, international workers' unions and organisations of civil society alike are taking part in the Global Compact.

united communications has been a part of the initiative since February 2008.
More information: www.unglobalcompact.org


Social commitment

The principle of accountability must be a part of all business dealings. Our social and ecological engagement is concentrated in three central areas: political education & youth; supporting independent local arts/artists; as well as developing environmentally friendly solutions for clients and our agency.

CSR

Sustainable communications

In 2008 we, as a team that included all of our colleagues, decided to analyse our existing commitments to social, ecological and economic issues and, based on the conclusions, to develop a complete sustainability strategy. The result of our status quo analysis for 2009 and the programmes that we subsequently wanted to employ we collated and presented in our first CSR report 2009/2010 (in German). Annual progress reports are published on the Global Compact website.

Art in the agency

Inspiration for creatives

united communications has its roots in Berlin-Kreuzberg and Friedrichshain. In the year 1995 Manfred Großert and Peter Link started at Riehmers Hofgarten in Kreuzberg, five years later the agency moved to Oberbaum City in Friedrichshain. Those who work creatively need inspiration. What couuld be more fitting than decorating the agency walls with works of artists from our surrounding area rather than with the usual prints? Over the years, this small but fine collection has extended to over 40 exhibits.

You can download the catalogue (in German) here.

 

 

 

 

 

 

 

 

 

 

 

Our partners

Agencies

China: Topline

Topline Consulting Co., Ltd.
in Peking und Shenzhen

China: Topline

Topline Consulting Co., Ltd.
in Peking und Shenzhen

NRW: Kugelfisch

Kugelfisch Kommunikation
in Essen/Ruhr

NRW: Kugelfisch

Kugelfisch Kommunikation
in Essen/Ruhr

Trade fair architecture + construction

skupindesign
Kaarst/Düsseldorf

Trade fair architecture + construction

skupindesign
Kaarst/Düsseldorf

Topline Consulting was established in Beijing in April 2010. Among its clients are leading brand companies from industries such as information and communication technology, finance and banking, consumer goods, the automotive as well as healthcare industries. Headquartered in Beijing, it also has offices and partners in the major Chinese cities of Shanghai, Guangzhou and Shenzhen. More information www.topline-consulting.com.cn 

With their strategic partnership established in July 2013, united communications and Topline Consulting aim to increase their competitive edge, emphasize their international expertise and lay the foundation for joint communications projects.

china@united.de

Kugelfisch is an owner-operated agency that was founded in 2010 in Essen. Many years of experience with well-known clients in the FMCG, consumer electronics and construction sectors define the agency's background. Cross-media connected concepts, as well as developing integrated POP marketing activities – also internationally – are one of their most in demand agency services. They co-operate closely with branch experts in the areas of sustainability and inhabitant health. Working with them, Kugelfisch creates thematic communication campaigns for specialist target groups as well as sustainability reports. More information: www.qglfsch.de.

The owners of both agencies have known each other for more than a decade and have worked together, successfully completing numerous projects. By opening liaison offices, both agencies are following their goals of offering their clients more services as well as increasing their individual competitive strength and building the foundations for additional joint communications projects.

Skupin Design GmbH, founded in 1983, is a premium full service provider for sustainable trade fair construction. The team of specialists behind Dipl.-Ing. architect Frederick Skupin always succeeds in showcasing brands adequately through exciting room impressions. www.skupin-design.de
 
The owners of both companies first met in 2000 when they worked for a mutual client and have done so ever since. Their cooperation is aimed at offering their clients more services as well as improving their own competitiveness and lay the foundation for further joint projects.

Experts

Managing Partner

Peter Link

Managing Partner

Peter Link

Senior Partner

Thomas Klickermann

Senior Partner

Thomas Klickermann

Dipl.-Kommunikations-Wirt Peter Link (UdK Berlin)

The co-founder of the agency and now managing partner, Peter Link, supports the united communications team with brand communications consulting for international IT and CE companies.

Credentials:

  • Consultant for international IT and CE companies, e.g. Nokia, Volkswagen, ViewSonic Europe, AOC International (Europe) as well as numerous NPOs, such as GTZ, NABU Deutschland
  • Consultant and account executive for various advertising agencies
  • (Ex-)CEO of the worldwide advertising agency network ComVort

Thomas Klickermann

Thomas Klickermann has been advising and supporting united communications as a Senior Partner in the realisation of ambitious online projects since 2007. Together with him, we have realised numerous multilingual websites for businesses and NPOs, mostly based on the content management system TYPO3.

References:

  • Managing Director Prodevion
  • Various websites, among them for the European Centre for Allergy Research Foundation (ECARF), AOC (PartnerNet), Sangean, Trigis, Olympus
  • TYPO3, WordPress, Joomla!, Drupal, proprietary CMS
  • Trainings for backend users
  • Integration of shop systems
  • Accessible and responsive design

Agency network

ComVort

ComVort

united communications has been a member of the ComVort Group since 2004. With more than 100 members in over 48 countries, the ComVort Group is the world's largest network of independent and owner-managed agencies specialising in all branches of integrated marketing communication.

More information: www.comvort.com

 

 

Press

Please contact Manfred Großert, Peter Link or Gunhild Flöter if you are a journalist and would like more information or have further questions:

Email: presse@united.de
Tel.: +49 30 78 90 76-0

  • united communications produces sustainability report for Deutscher Spendenhilfsdienst

    Berlin, 11 March 2015 – A first for German telephone fundraisers: the Deutscher Spendenhilfsdienst is the first organisation of its kind to present a...

    Berlin, 11 March 2015 - A first for German telephone fundraisers: the Deutscher Spendenhilfsdienst is the first organisation of its kind to present a sustainability report, thus assuming a pioneering role in the branch. The publication was conceptualised and realised by united communications. The Deutscher Spendenhilfsdienst only works for charitable organisations - for which a high level of credibility is essential. It is even more important that service providers act as role models. In the first sustainability report many questions were answered: what are the employees' working conditions? What type of quality controls are in place? And what about environmental protection? Through this proactive transparency, the Deutscher Spendenhilfsdienst wants to allow customers and their contributors to take a closer look at how they work, to gain trust and to set new standards for the branch.

    Charitable organisations are increasingly being measured according to their effectiveness. Consequently, service providers are being called upon to clearly define their own understanding of responsible business practices and to integrate them into their work processes. According to Johannes Bausch, Managing Director of the Deutscher Spendenhilfsdienst, the report was directed at three target groups: "Transparency and social responsibility result in trust and credibility with our customers and contributors. Furthermore, our competition is welcome to feel called upon to produce their own sustainability report."

    For a long time now, the fundraising agency has promoted fair pay, continued training for workers, flexible working hours and service geared toward sustainability. Now this has also been documented. The Deutscher Spendenhilfsdienst was advised in this by the CSR and fundraising expert Dr Friedrich Haunert and also by the communications agency united communications. With their support a 24-page report was created, which expounds on the first phase of the sustainability process and the organisation's internal structures, training systems, quality standards as well as their current contribution to environmental protection.