Logo and brand management workshop for HaferManufaktur GmbH
A case study by our unit vegency
#Branding & Positioning #Workshop
Initial situation
HaferManufaktur GmbH was founded in June 2024 and required a versatile logo – one that could be used across email signatures, the website, stationery, and other communication channels. At the same time, the logo design needed to be flexible enough to serve as the brand identity for future oat-based organic products under the “HaferManufaktur” name.
Task
In a joint brand and strategy workshop, with participants from both the Vegency team and HaferManufaktur GmbH, the following topics were explored: vision and mission, values, single-brand versus multi-brand strategy, market and competitor analysis, as well as key challenges.
The logo to be developed was expected to combine and visualise the following aspects:
Offering: vegan, oat-based organic products
Quality: premium products
Focus: sustainability (deposit return system) and circular economy
Appearance: a modern and clean style
Implementation/Results
After only a few refinements, the final logo was defined – in multiple colourways and formats, suitable for all areas of application. It not only represents HaferManufaktur GmbH, but also establishes the foundation to grow as a stand-alone brand for oat-based organic products in the future.
