MAICO Diagnostics: Brand relaunch

Brand relaunch for international medical technology company

MAICO Diagnostics: Client from 2013 to 2015

#Branding
#Event management
#Graphic design
#Positioning

Initial situation

Rooted in the USA and Germany, with a history of over seventy years of international success, MAICO produces innovative diagnostic devices for hearing – a highly specialised market that varies from country to country and continent to continent. Due to these variations in markets, the opportunities and risks of global communication must be carefully weighed.

Task

Relaunch of the MAICO brand.

Implementation/Results

Together with colleagues from the US and Europe, we distilled and reimagined the brand values that had evolved over the years, which formed the basis for the new logo and all marketing materials. By the end of the process, the client had gained a new international understanding of the brand, a fresher, more modern logo, and a brand book containing all the key guidelines.

We subsequently produced new marketing communication materials for MAICO in Germany.