Mia & Ben: Targeted Google and Facebook advertising campaigns

Targeted Google and Facebook advertising campaigns

Mia and Ben: A case study from Will Andrews, Digital Marketing Specialist

#Digital strategy
#Social media

Initial situation

Mia Ben, a Berlin-based refrigerated food brand, had just launched a new, fresh, organic food for toddlers. This food was sold in Sainsbury’s across the UK and REWE and EDEKA in Germany. As it was a new brand, there was minimal brand awareness in its target markets.

Task

The goal was to raise awareness online and drive users to their local supermarkets to buy the product. To achieve this, they would use a range of locally targeted Google and Facebook ads, including text, display, and retargeting.

Implementation/Results

The local adverts not only helped raise Mia & Ben’s profile, but also boosted sales in local shops. Due to its success, the budget was increased and the campaign was expanded and extended.