Mimi Hearing Technologies: 2018/2019

Communications consultancy and PR

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Initial situation

Mimi Hearing Technologies is a Berlin-based tech company that has developed software for hearing and sound personalisation. It offers sound experiences that are tailored to the individual hearing. With the self-developed digital hearing test app and a huge database of digital hearing profiles, Mimi was already a leader in optimising individual hearing in 2019.

Task

Communication consulting and PR support.

Implementation/Results

We succeeded in educating more and more journalists about the effects of sound personalisation and demonstrating how easy it is to hear music better or understand what is being said in films and TV shows with the help of Mimi Hearing Technologies.

We also supported the company in creating infographics, negotiating a cooperation with Barmer – the largest health insurance company in Germany – and preparing and distributing the results of the global Word Hearing Index campaign.
united communications
Berlin based marketing and PR agency