Our existing client Screeneo Innovation SA, brand license partner for Philips projectors, for whom we’ve been delivering PR in the UK and beyond since May 2024, approached us with an additional task in the area of Digital Marketing for the global launch of a new gaming projector, the GamePix 900.
Task
The project was to start with a teaser campaign, encouraging sign-ups for further news. In the second stage, a pre-sale page went live, which was to be promoted.
united communications’ task was to develop the landing page and ad creatives, including iterations thereof as the campaign progressed. We also set up multi-channel digital campaigns to drive traffic to the landing page. During the initial stage, we were collecting emails from those who wanted to be the first to know about the product launch date and further details about the specs as well as pricing. To win potential customers and further drive traffic to the shop once pre-sales opened, newsletters were also created in Klaviyo—to tap into Screeneo’s existing customer base and to reach out to those subscribers collected during the early bird sign-up phase.
Implementation/Results
united communications created the dual stage landing page on Shopify, implementing structural changes and integrating custom features, visuals, and copy for a seamless user experience. Alongside this, we produced attention-grabbing ad campaigns in English, German, and French to drive traffic to the website. The project encompassed tracking and reporting on campaigns, consultation on and optimisation of performance, as well as refining the creatives and shop page.
From the campaign, we saw great success in building awareness and getting a keen audience of gamers to interact with the Google and Meta ads. This led to a high volume of newsletter signups and traffic to the shop, with a low CPC (cost-per-click) and CPL (cost-per-lead), and a high CTR (click-through rate).
The project was then taken over and continued in-house by the Screeneo team.
