Philips Projection: Digital marketing campaign and website

Digital marketing campaign and website for the global product launch

Philips Projection

#Digital marketing
#Newsletter
#Website

Initial situation

Our existing client Screeneo Innovation SA, brand license partner for Philips projectors, for whom we’ve been delivering PR in the UK and beyond since May 2024, approached us with an additional task in the area of Digital Marketing for the global launch of a new gaming projector, the GamePix 900.

Task

The project was to start with a teaser campaign, encouraging sign-ups for further news. In the second stage, a pre-sale page went live, which was to be promoted.

The task of united communications was to develop the landing page and the promotional materials – including making the necessary adjustments as the campaign progressed. We also set up cross-channel digital campaigns to drive targeted traffic to the landing page. In the initial phase, we collected email addresses from interested parties who wanted to be the first to be informed about the launch date, product specifications and prices. To attract potential customers and further boost traffic to the online shop during the pre-sale period, additional newsletters were created in Klaviyo – aimed at both existing Screeneo customers and new contacts acquired during the early-bird registration phase.

Implementation/Results

united communications created the two-tier landing page on Shopify, implemented structural adjustments and integrated bespoke features, visuals and copy to ensure a seamless user experience. At the same time, we developed eye-catching advertising campaigns in English, German and French to drive targeted traffic to the website. The project also involved tracking and reporting on the campaigns, providing advice on performance and ongoing optimisation – including fine-tuning the creative assets and the shop page.

From the campaign, we saw great success in building awareness and getting a keen audience of gamers to interact with the Google and Meta ads. This led to a high volume of newsletter signups and traffic to the shop, with a low CPC (cost-per-click) and CPL (cost-per-lead), and a high CTR (click-through rate).

The project was then taken over and continued in-house by the Screeneo team.