Foundation Tinnitus Hearing Charité: Client since 2011

Branding, communication strategy, website and awareness campaigns

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Initial situation

When the Tinnitus Hearing Charité Foundation officially started its work in 2012, tinnitus was a relatively unknown and often taboo disease, even though tinnitus affects around eleven million people in Germany alone. Since chronic tinnitus is still incurable today, the main task of the foundation is to inform people about the prevention of tinnitus and to encourage them to protect their hearing.

Task

Corporate identity and corporate design, including logo development, conception and realisation of the website, two relaunches, PR and advertising were used to make the foundation well-known and successful, initially in Germany and later internationally.

Implementation/Results

Among other activities, we initiated a prevention campaign for young people. For this, we attended major music and sporting events for several years, where we provided information about tinnitus and hearing protection with more than sixty volunteers. We also launched an awareness project in kindergartens.

At the beginning of 2019, the European Tinnitus Network (EUTINNET) was established under the umbrella of the foundation, bringing together various European tinnitus self-help organisations. In the same year, the first Tinnitus Hearing Research Award was presented. Since then, this event has been held annually.
united communications
Berlin based marketing and PR agency