Mia Ben, a Berlin-based refrigerated food brand, had just launched a new, fresh, organic food for toddlers. This food was sold in Sainsbury’s across the UK and REWE and EDEKA in Germany. As it was a new brand, there was minimal brand awareness in its target markets.
The goal was to raise awareness online and drive users to their local supermarkets to buy the product. To achieve this, they would use a range of locally targeted Google and Facebook ads, including text, display, and retargeting.
After locally targeted ads were set up, an increase in in-store sales was noted after the local digital campaign. A homepage takeover ad was also run on Mumsnet, the UK’s most popular forum for parents. Due to its success, the campaign was then extended, and the budget increased.
