The goal was achieved within a few years: We supported Olympus in becoming the market leader in digital photography – with the help of a large number of other agencies. Within just a few years, Olympus became the market leader in digital photography, selling two million cameras across Europe in the 2000/2001 financial year. Within the company, Olympus achieved the same turnover with its digital cameras as with its analogue models.

Following photokina 1996, we initially worked on a project basis for Olympus Europe. From 1999 onwards, we created various consumer websites on behalf of the European headquarters, and in 2001 we developed the European corporate website in fifteen languages (relaunched in 2003) as well as PR materials for more than thirty national organisations, including press releases in the respective national languages, PR photos, PR events, (annual) press conferences, newsletters, presentations, etc. We also relaunched the international staff magazine Olympus Transfer and produced the bilingual customer magazine Olympus Echo. We served as the external press office for Olympus Imaging Germany for over a decade. Our responsibilities included media relations, test equipment management, and collaboration with photographers and the organisers of photography exhibitions. In addition, from 2013 to 2019 we handled the PR for the Olympus Photography/Perspective Playground, an immersive photography event series conceived by Vitamin E, which attracted almost a million visitors across ten major European cities and in Zingst on the Baltic Sea.

On 1 January 2021, the newly established OM Digital Solutions Corp. took over the operations of Olympus’s consumer division. We helped this company set up a PR solution with its own team.