PlanetV, offers a range of wholesome, plant-based organic meals and meat alternatives. The range was impressive, but the company lacked nationwide awareness among customers and suitable sales partnerships in shops.
Provide PR support and determine strategically relevant communication themes, particularly focusing on sustainability.
We defined key messages, built up media contacts and launched various press campaigns. Through interviews with the management, and articles, and advertorials in trade and consumer media, we succeeded in increasing the brand’s visibility.
