PlanetV: PR and content strategy

PR and content strategy to build brand awareness for a plant-based food brand

PlanetV

#Branding & Positioning
#Content strategy
#Public relations

Initial situation

PlanetV, offers a range of wholesome, plant-based organic meals and meat alternatives. The range was impressive, but the company lacked nationwide awareness among customers and suitable sales partnerships in shops.

Task

Provide PR support and determine strategically relevant communication themes, particularly focusing on sustainability.

Implementation/Results

We defined key messages, built up media contacts and launched various press campaigns. Through interviews with the management, and articles, and advertorials in trade and consumer media, we succeeded in increasing the brand’s visibility.