In 2016, The Western China International Fair (WCIF) was one of the fastest-growing trade fairs in Asia. First held in 2000, the event takes place annually in the 14 million large metropolis of Chengdu in Western China. In 2015, WCIF featured nearly 9,000 exhibitors from 76 countries and regions. In 2016, Germany was honoured as a guest country for the first time.
Organise an information event in Berlin at short notice and invite representatives from business and politics.
In only four weeks, we successfully organised an information event in the ballroom of the Hilton Berlin hotel. We managed to attract 76 high-profile guests from the fields of business, media, and politics, including Dietmar Schmitz, at the time Head of the Trade Fair Policy and EXPO Participation Department at the German Federal Ministry for Economic Affairs and Energy.
