The PORIT Group, which consists of four independent German manufacturers of PORIT concrete building blocks and other building materials, wanted to survey its customers, such as building contractors, building material dealers and architects/planners, on how satisfied they were with various aspects of their products and those of their competitors.
Preparation of a market position analysis for the PORIT Group and its individual member companies so that they could better align their offer with the wishes and expectations of their market. This involved identifying what customers and architects are and are not satisfied with, what is important to them and what is not.
We created separate questionnaires for each company, focusing on their specific product offerings and competitors, and transferred them to the online survey tool, including the survey branching. The number of participants ranged from 1,000 to 13,000. Based on the numerous responses, we analysed how satisfied the customers were with the products and services PORIT, or the direct competition, and were subsequently able to show where there was potential for improvement. We were able to highlight which improvements could sustainably improve the company’s own market position.
