Global PR and influencer relations at Gamescom

Global PR and influencer relations for VR hardware at Gamescom

Cybershoes

#Branding & Positioning
#Content strategy
#Copywriting
#Event management
#Influencer relations
#Media relations
#Public relations

Initial situation

The Austrian start-up Cybershoes had the perfect solution to the problem of immersive movement in virtual worlds: Undershoes that strap on to your normal shoes, with wheels. After the US premiere at the E3 trade fair in 2018, the innovators at Cybershoes wanted to present their innovation to the local gaming community at Gamescom.

Task

PR advice and support before, during and after Gamescom 2018 and 2019.

Implementation/Results

We managed invitations for the international press and looked after the journalists during the trade fair, arranged product tests in leading tech/gaming titles, cultivated contacts with key influencers and distributed PR mailings – in six languages in Europe, North America, the Middle East and Asia.

The European premiere was a complete success. Cybershoes was featured in the most important IT and VR media in the respective countries and even on ARD’s Morgenmagazin (MoMa). The crowdinvesting campaign was also featured.