SEVERIN: Client since 2023

PR Campaign for eBBQ

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#advertising
#copywriting
#mediaplanning
#public_relations
PR Campaign for eBBQ

Initial situation

SEVERIN Elektrogeräte GmbH is a well-known German manufacturer of reliable and durable electrical household appliances based in Sundern, Germany. We have been advising and supporting the company with product PR since 2023 and with corporate PR since 2024.

Task

Development of a PR campaign for electric barbecues (eBBQ) with a focus on the top model, SEVO.

Implementation/Results

Together with SEVERIN, we defined the advantages of an eBBQ. Through targeted PR activities, we effectively positioned the SEVO, receiving a total of 102 clippings for the SEVO and other SEVERIN electric barbecues. As a result, we were able to convince many editors that eBBQs are a real alternative to gas and charcoal, partly because the SEVO achieves temperatures of up to 500 °C on the grill grate and thus can deliver perfect charring. The SEVO has been featured in more than 100 media outlets and has been tested by Süddeutsche Zeitung, BILD, ImTest and connect-living.de, among others, and has achieved top ratings when tested, including in the F.A.Z. Kaufkompass.
united communications
Berlin based marketing and PR agency