Evnia aims to redefine gaming. Philips already had gaming monitors in its range before, but with the launch of the Evnia sub-brand in autumn 2022, the company wanted to celebrate its rise to the very top of gaming.
For the global launch of Evnia, Philips Monitors’ gaming sub-brand, at the Stade de France in Paris, we invited journalists and influencers from the nine European countries we support, coordinated invitations from our European partner agencies and offered on-site support for the client during the event.
The launch of the new gaming brand met with enormous interest: In total, more than 250 journalists and influencers from across the EMEA travelled to Paris. During the event, we ensured that everything ran smoothly, that the guests had a great visit and that the interviews went well. As the event was very widely and positively covered, the launch was a complete success for Evnia, as it managed to attract a diverse group to the Philips brand in the gaming monitor sector.
