In 2016, Rakuten announced that the company would be the main sponsor of FC Barcelona for five years. The 235 million dollar deal was the most expensive sponsorship in the company’s history. Rakuten therefore had to quickly show that this investment paid off and that the ROI was right.
Task
To develop an omni-channel campaign to promote the Rakuten marketplace in the UK and Spain, including Facebook, Twitter and PR.
Implementation/Results
Assets were created to promote the brand partnership via paid, organic and newsletter channels – which led to a significant increase in brand awareness. And thanks to good PR and social media work, it was also possible to significantly increase reach and subsequently sales in both the UK and Spain.
