In 2016, Rakuten announced that it would be the primary sponsor of FC Barcelona for five years. At the time, this was one of the largest sponsorship deals in history – $235 million. They needed to maximise the return on its investment by increasing brand awareness and sales as much as possible.
To develop an omni-channel campaign to promote the Rakuten marketplace in the UK and Spain, including Facebook, Twitter and PR.
Assets were created to promote the brand partnership across paid, organic, and newsletter channels, successfully increasing brand exposure. A PR campaign was launched to maximise reach in the UK. The combined campaigns increased traffic and revenue.
