ADAM elements: 2015 - 2017

PR for the smart accessories brand

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Initial situation

ADAM elements is a leading global provider of smart lifestyle solutions. The company’s product range includes mobile accessories, wearables and intelligent health-monitoring solutions.

Task

Our objective was to enhance ADAM elements’ visibility and success in Germany and the UK, despite the absence of a large advertising budget.

Implementation/Results

We presented ADAM elements’ beautifully designed products and innovative solutions to the relevant trade and lifestyle media via press releases and trade fair presentations and offered them the opportunity to test them in person. All the products tested met the high expectations in terms of technology, quality and user-friendliness.

This enabled us to successfully position ADAM elements as a reputable brand in the difficult computer accessories market within a short time and contributed to increasing sales figures by publishing consistently positive product test results.

united communications
Berlin based marketing and PR agency