AGON by AOC: PR for the market launch

PR for the market launch of a leading gaming brand in Europe

AGON by AOC

#Advertising
#Branding & Positioning
#Content strategy
#Copywriting
#Event management
#Mediaplanning
#Public relations

Initial situation

Since 2009, we have been the lead agency for PR and marketing communications for AOC in the EMEA. We coordinate communications across Europe, monitor media coverage with our customised tools, manage fourteen local agencies, and monitor the KPIs of all partners. We also manage PR directly in nine European countries, including media and influencer relations, influencer marketing, advertising, and trade fair/event support.

Task

Market launch of the gaming sub-brand AGON/AGON by AOC.

Implementation/Results

Because computer gaming is no longer just for traditional gamers but for everyone, young and old, AOC presented the AGON gaming monitor sub-brand for the premium segment in 2016. Five years later, in 2021, one in two people in Germany already played a computer or video game occasionally; and among younger people, the figure had even risen to >80 per cent. In order to meet the expectations of different types of gamers for their monitors, AOC relaunched the sub-brand “AGON by AOC” and since then has been offering monitors in three categories: for casual gamers (AOC Gaming), competitive gamers (AGON) and competitive eSports players (AGON Pro). To better meet the diverse expectations that gamers have of their monitors, AOC relaunched the sub-brand “AGON by AOC” and has since been offering monitors in three categories: for casual gamers (AOC Gaming), competitive gamers (AGON) and ambitious eSports players (AGON Pro). Our task was to help ensure that the AGON and AGON by AOC sub-brands became well-known and successful – through international PR events, product PR, advertising/influencer marketing and the communication support for product launches with partners such as Porsche Design.