In 1999, Citizen was the world’s number one watchmaker. The company invested heavily in print media and POS advertising but not in PR. Citizen Watch Europe did not have a website in the countries it served.
Task
Development of a PR concept for the European headquarters, with a strong focus on specialist and general media.
Implementation/Results
Since the managing director of united communications was responsible for the launch of the G-Shock as press spokesperson for CASIO and already had first-class media relations, it was possible to rapidly increase the visibility of the highly respected Citizen brand in a very short time.
Together with Citizen’s communications team, we drew up the specifications for the creation of a six-language European website, which we then implemented alongside web developers.
