Philips: Client since 2013

Branding for the launch of monitors

logo_philips
#advertising
#branding_positionierung
#graphicdesign
#mediaplanning
#public_relations
#socialmedia
#website

Initial situation

MMD markets Philips Monitors. The company was established through a licensing agreement with Philips as a wholly-owned subsidiary of TPV, the world’s largest manufacturer of computer monitors. By combining Philips’ brand promise with TPV’s expertise in display manufacturing, MMD can quickly and precisely bring innovative consumer electronics products to the market.

Task

Brand PR for Philips monitors in DACH, UK, Hungary, TR and the three Baltic states.

Implementation/Results

Since 2013, we have been keeping trade media and expert influencers in DACH, UK, Hungary, Turkey, and the Baltics up to date about new Philips monitors coming onto the market. We also ensure that the new products prove their quality in individual or comparative tests and display them at local and international PR events once a year, where product managers, among others, provide information about the latest features and developments.
united communications
Berlin based marketing and PR agency