Philips MMD: PR campaign

PR campaign to link the monitor brand with innovative start-ups

Philips Monitors

#Branding & Positioning
#Content strategy
#Copywriting
#Digital strategy
#Graphic design
#Mediaplanning
#Public relations
#Social media
#Website

Initial situation

In 2015, Philips Monitors was a traditional brand that was particularly successful in the classic business environment.

Task

Philips monitors should gain access to new customer groups and thus become more attractive overall.

Implementation/Results

We used Berlin’s status as a European hub for start-ups and developed a campaign in which four innovative start-ups presented their projects and explained how important high-quality monitors are for office work. By collaborating with Fab Lab in Berlin, we increased the visibility of Philips monitors amongst innovative start-ups and young companies. The campaign, which was complemented by a microsite, social media activities, flyers and public relations work, effectively connected Philips Monitors with its new target audience.