Website, content marketing and LinkedIn ads

Website, content marketing and LinkedIn ads to drive SaaS customer acquisition

Uffective: A case study from Will Andrews, Digital Marketing Specialist

#Social media
#Website

Initial situation

Uffective is a Dutch SaaS company that provides project management software to companies like Vodafone and E.on. Most of their previous sales had come from word of mouth. However, they were having problems attracting new customers from different industry verticals.

Task

To develop a new website, content marketing strategy, and LinkedIn Ads campaign that will drive traffic to the site and win new customers.

Implementation/Results

The focus of the completely redesigned website was on conversion. Through SEO, a LinkedIn ad campaign, as well as podcasts, white papers and so on, we managed to increase the number of qualified leads and reduce the cost per lead.