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PR & Marketing for Tech, Gaming and Consumer Electronics Brands
We are a Berlin-based PR agency for technology, gaming and consumer electronics brands, working across Germany, Europe and international markets. We help companies launch products, secure media coverage and build long-term visibility through integrated PR and digital marketing. Our work ensures your products are clearly positioned, consistently communicated and visible beyond the launch phase.
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Our services for tech, gaming and innovation brands
Consulting & Strategy
Clear positioning, target audience definition and channel strategy.
Branding & Positioning
Messaging that explains your product, differentiates it from competitors and works across media, retail and digital channels.
Digital Marketing
Paid and owned campaigns to drive visibility, traffic and conversions across European markets.
Public Relations
Coverage in tech, gaming and consumer media, including product reviews, interviews and editorial placements.
Crisis Prevention & Communication
Preparation and handling of media communication in sensitive situations.
Corporate Social Responsibility
Communication of sustainability and ESG topics with clear, brand relevant messaging.
Website Development
Design, development and optimisation of product and campaign websites.
Graphic Design
Landing pages, product websites and visual assets for launches and campaigns.
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PR for ITC/CE, white & brown goods
We work with companies across
- Consumer electronics
- Home appliances
- Information technology and communications
We place brands in
- Technology and trade media
- Consumer and lifestyle media
- Retail and ecommerce platforms
- Digital and social channels
We help you with
- Go-to market strategy and positioning
- Product and brand launches
- Ongoing media relations
- European market coordination
- Reputation management and crisis communication
We develop integrated communication strategies that combine branding, PR and marketing – and work with our clients long-term to build visibility, relevance and trust across markets.
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Selected case studies
AOC: PR and brand development in Europe
Since 2009, we have supported AOC in transforming from an unknown brand into one of the world’s leading monitor brands, through integrated branding, PR and communication across markets. Today, we continue to coordinate PR activities and media relationships in Europe.
Haier: PR in Germany and Austria
We worked with Haier on B2B and B2C PR, media relations, social media and sponsorship communication. During this time, Haier significantly increased brand visibility across relevant media in Germany and Austria.
FRAFOS: Product launch PR
Since 2021, we have helped FRAFOS with PR and communications, including the launch of a VoIP security solution, focusing on clear messaging for specialist media and targeted placements in industry publications.
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Gaming PR & Marketing in Europe
We work with gaming and hardware products, including
- Monitors
- Projectors
- VR products
- Accessories
Our focus
- Brand positioning and communication
- Media relations and product reviews
- Influencer collaborations
- Community engagement
We help brands stay relevant after launch, keeping their products visible in gaming, tech and lifestyle media. We can also support your expansion into other European and international markets, adapting messaging and choosing the right channels for different target groups.
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Selected case studies
AGON by AOC: Brand launch of a leading gaming brand in Europe
We supported the launch and ongoing communication of the AGON gaming brand across Europe, including PR, influencer marketing and event support.
Philips Projection: Global product launch of the gaming projector
We developed a digital marketing campaign, including a Shopify landing page and cross-channel paid media campaigns to drive traffic across European markets.
Cybershoes: Global PR and influencer relations at Gamescom
We managed international PR, including product placements and media coordination in leading gaming and tech media, and influencer outreach across Europe, North America, the Middle East and Asia.
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Berlin-based PR & Digital marketing agency
Specialised in technology, gaming and consumer electronics
Germany
Europe
International markets
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